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Jan 31

The Toy Association trends team has been working around the clock to identify the hottest trends in toys, play, and youth entertainment for 2025. From meeting with companies of all sizes to preview their top-line items for this year; conducting in-depth research on what is trending across parallel industries (from entertainment and fashion to beauty and tech); and combing through the results of a new Toy Association-commissioned survey of U.S. parents’ toy and shopping preferences, the team is leaving no stone unturned as it gathers intel on what will be next holiday’s hit toys and games.
Jan 30
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